3 Critical Questions to Ask Before Using AI
05/01/2024
Today, the word on everyone’s mind is AI—how to use it, which tools are the best, whether it’s going to take over the world, and how it’s transforming the way we do business and experience everyday life. But one thing that’s often overlooked? The consequences of mishandling AI.
To be clear, we aren’t discouraging the use of AI. The real challenge lies in understanding how to use it effectively. Many adopt AI for its novelty or for an immediate lift in efficiency, yet they find themselves disappointed when it fails to bring them closer to their long-term goals.
In this post, we share three key considerations for integrating AI into your operations, helping you better navigate the AI landscape and achieve tangible results toward your long-term goals.
1. Is my business process appropriate for AI?
Before using AI, the first step is to evaluate whether AI is a good fit for the tasks at hand. Consider the required accuracy for the process—how accurate does this process need to be in order to drive success? This involves assessing costs, hosting, and operational impacts.
Different AI technologies vary in their capabilities and may not always provide the precision needed for critical tasks. For example, AI-driven data analysis can accelerate decision-making, but it might not be reliable for high-stakes financial predictions without human oversight.
Implementing AI technology effectively can also require an initial investment in infrastructure, software, and training. Consider the operational changes needed to integrate AI. How will this impact your IT infrastructure?
Is your team prepared to adapt to new workflows?
2. Is my business or private data safe when communicating with AI?
Data privacy is a huge concern when incorporating AI into your business. The security of your business or private data depends greatly on the AI provider and the agreements you sign.
When choosing an AI provider, be sure to research their data handling and privacy policies to ensure they align with your security requirements. Look for a trustworthy provider that is transparent about their data usage and storage practices, and who offers robust security measures.
Remember to also thoroughly review any agreements related to AI services. These agreements should clearly state how your data will be used, stored, and protected. Pay special attention to clauses about data ownership and any provisions for data breaches. Consider consulting with a legal expert to navigate these complex agreements.
3. Can AI tarnish my brand?
It’s wise not to underestimate the potential for AI to impact your brand reputation. Negative experiences due to poorly designed AI interactions or misuse can lead to customer dissatisfaction and harm your brand.
To mitigate these risks, incorporate moderation features and establish clear guidelines for AI interactions. Regularly monitor AI interactions and be ready to intervene if the outcomes aren’t what you expected.
To proactively manage your brand, consider implementing feedback mechanisms to gauge customer satisfaction and make adjustments as necessary. Be transparent about your use, educate customers on how AI enhances their experience, and address any concerns to build trust upfront.
By thoroughly evaluating these considerations, you can effectively integrate AI into your business processes, ensuring it adds true value and supports your long-term goals.
Create Meaningful, Strategy-Driven Digital Experiences
At Arkane Digital, we believe that successful AI implementation begins with a solid strategic foundation. As a full-service digital agency led by a team of industry veterans, we partner with you to create meaningful digital experiences based on strategy and experience. Our approach ensures that projects extend beyond mere discovery, guiding you from the initial strategy formulation to the successful completion of your initiatives, whether that involves launching a redesigned website or modernizing your e-commerce system. With our deep understanding of the ever-evolving technology landscape, together we’ll create digital solutions that are both meaningful and effective.
Interested? Let’s start a conversation today.