Basics of Kontent.ai

Kontent.ai is a game changer when it comes to building the foundation of your product. The way Kontent.ai structures content is completely different from your traditional, monolithic CMS platforms, where developers usually build products envisioning the front end. Kontent.ai focuses on building a reliable structure for your product, so your decision of where to display it to your users is never a problem. In fact, you have full control over where to display your content, whether it's a website, mobile app, TV, digital billboard, ATM, or any other digital channel. This is the basis of what is known as a headless CMS.

Kontent.ai serves as a content hub. It is not focused on how your data will be displayed to users. It is not an average all-in-one CMS, but rather a headless CMS that focuses on being the best in content management. Being a headless CMS, Kontent.ai can serve as the sole source for all your front-end applications. This is known as omnichannel delivery. It provides stress-free scalability for a business that might want to grow and have multiple channels for their product (such as a business that currently focuses on the web and now wants to include a mobile app) or for a business that has 30 different channels and wants to manage all the content in a single headless CMS. Using Kontent.ai guarantees that your data will be consistent and up to date across all your products by managing it in one place. This is known as Create Once, Publish Everywhere. 

Kontent.ai is known for having best-of-breed integration capabilities. This means that Kontent.ai allows for a microservices architecture, enabling businesses to use multiple different services to build their product. The benefit of this is that if a microservice being used in your product isn't working for your specific needs or even worse, creating problems, you can simply remove the microservice from your application and find a better solution without much hassle. In a traditional, monolithic CMS, products are more tightly bound to both front-ends and microservices, making replacing a microservice problematic and keeping you bound to a specific service even if it no longer fits your needs.